CLASE

Utopian Desire to create a new spiritual society
Unity of Artist And Crafts man to build for the future
Ideas from all of the advanced Art and Design Movements were explored and appiles to functional design.
Paul Klee
Moholy Nagy- Hungarian
Johannas Itten
Herbert Bayer
Kandinsky

Thought it silly of having two alphabets.
- we need those clues to understand.


BAUHAUS IN AMERICA

Bauhaus started from zero
2 dozen americans in the bauhaus at the end
very mixed students
gropious left to teach at harvard
skyscraper is the the american form
Gropious talked about architecture and pure astedick

Jan Tschichold

-hand letter ad
-son of a painter so studied Calligraphy
-goes to the exhibition at 21
- 1924 his work reflects the bauhaus. writes a pan-flit about typography
-23 years old writes about elementary typography
-only 25 the published the book the new typography you can still by this book to day
-the aim of every typographic work is to deliver information in the shortest and effective way
-designs are constructed on a grid. open grid
-arrested by Nazis held for 6 weeks
-returned to classical typography
-penguin book covers

Herbert Matter

- Switzerland poster, most famous for.
-his use of photography.
-extreme scale shift, iconic poster skiing-Paula Share ripped off
-travel brochures, basic vocab
-comes to america and brings his style
-hermand miller Eames chair

Addison Dwiggins
- abstract comps

lester beell
-pioneers in peroria
- likes arrows
-rural electrification administration.
-limited palette
-WPA federal art project

box company hired europeans to come and design posters for the company, matter worked for noul
Iadislav Sutnar
international style. how can we make pure clean pieces of work.
the theory of swiss and international design, bastardized

The thing I really thought was cool from this class, was Gropious came to america and taught at Harvard. His first lecture was based on american architecture and how he said that our architecture is pure auestedick. which i thought is was neat that everyone looked back at their homes or country farm houses. And they understood what he was saying. And how I.M the architect said he was his favorite and best teacher because he was open minded. The other thing i thought was the bee's knees's was all the work by Herbert Matter and how he used Typography and Photo and made such iconic posters that people still know and riff off.