Wednesday, April 20, 2011

April 19

Post Modernism

Used to note the break with the earlier modernist principles by placing emphasis on form over function by reintroducing traditional or classical elements or by carrying modernist styles or practices to extreme.

  • Seen in Art,Design,Literature, & Architecture
  • emphasis on feel rather than rationale
  • emphasis on surface, texture and materials
  • self-consciousness or self referencing 
  • mixes high and low
  • historical references
  • vernacular
Super graphics popular in 60's thru 70's 
  • placing geometric letters in the landscape
  • directly confronting that modern astidick 

Wolfgang Weingart 
  • Playful elements
  • teacher at Basel 
  • he experiment with letter spacing with sans serf
  • stair stepping rulers
  • diagonal type
  • reversing type out of bars
  • introducing versions in words
  • taught at yale
  • Micro Macro
Memphis
  • Vomit soup
  • function is second to style
the 70's culture
  • the situtationist 
  • vivian westword 
  • the center is not the center 
  • sex pistols
peter sivil 

The factory  poster

Van oliver English designer
  • 4 A D records 
Mac Came out 
  • digital look
  • Cranbrook 
  • Joanie went there
  • David Carson no formal back ground. different approach 
  • Sagmeister 
    • Took  a year off and just made art. 
  • post monderist say that this is more powerful than clean type because it engages you. more affective communication modernism the circle  
  • shift kid book designer choose monkeys
write about post modern or modern which do you think you are?
I would like to think I'm a post modern designer and fight against the rules of moderenism. But I think im a moderenist I seem to still play by rules others tell me an dont do stuff like god old David Carson.

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