Wednesday, April 20, 2011

April 19

Post Modernism

Used to note the break with the earlier modernist principles by placing emphasis on form over function by reintroducing traditional or classical elements or by carrying modernist styles or practices to extreme.

  • Seen in Art,Design,Literature, & Architecture
  • emphasis on feel rather than rationale
  • emphasis on surface, texture and materials
  • self-consciousness or self referencing 
  • mixes high and low
  • historical references
  • vernacular
Super graphics popular in 60's thru 70's 
  • placing geometric letters in the landscape
  • directly confronting that modern astidick 

Wolfgang Weingart 
  • Playful elements
  • teacher at Basel 
  • he experiment with letter spacing with sans serf
  • stair stepping rulers
  • diagonal type
  • reversing type out of bars
  • introducing versions in words
  • taught at yale
  • Micro Macro
Memphis
  • Vomit soup
  • function is second to style
the 70's culture
  • the situtationist 
  • vivian westword 
  • the center is not the center 
  • sex pistols
peter sivil 

The factory  poster

Van oliver English designer
  • 4 A D records 
Mac Came out 
  • digital look
  • Cranbrook 
  • Joanie went there
  • David Carson no formal back ground. different approach 
  • Sagmeister 
    • Took  a year off and just made art. 
  • post monderist say that this is more powerful than clean type because it engages you. more affective communication modernism the circle  
  • shift kid book designer choose monkeys
write about post modern or modern which do you think you are?
I would like to think I'm a post modern designer and fight against the rules of moderenism. But I think im a moderenist I seem to still play by rules others tell me an dont do stuff like god old David Carson.

Tuesday, April 12, 2011

Class 4/12

  • Semiotics 
  • The philosophical theory of signs and symbols
    • - what things mean in a relationship to other things.


Syntactics - order
Semantics - meaning or referred to
Pragmatics - how it is used


  • Journal ethics/ cropping an image.
  • Adrienne Fruitiger 
    • univers alphabet 3 years 
    • numbering system 
  • Armand Haufman 
    • lives in Switzerland
    • if you design the negative space the rest will work  
  • Joseph Mullerbrockmann
    • died in 96
    • implied grids, symbiotic relationships
  • AMERICAN VS. SWISS MODERNISM
    • european is theory 
    • American is pragmatic good sense of humor capital
    • we worp to our needs
    • Ivan Chermayeff
    • Sual Bass
    • Paul Rand 
Paul Rand 


Paul Rand
  • From Brooklyn NY. 
  • did a lot with simple imagery 
  • cut paper hand done
  • UPS logo 
  • casual immediate
  • untraditional 
  • the study of art and the form and fusion
  • an idea that has found its perfect form.  
 Saul Bass
  • Tittle designs 
  • posters 
Ivan Chermayeff

Ivan Chermayeff
  • harvard and yale 
  • his hand writting
  • insightful 
  • CD covers
  • collection 
  • paper edge 


Saul Bass is such  a Boss,  last semester some one told us that he designed a opening tittle for a movie, but the tittle was better than the movie so critics said you should just go for the opening and leave. That was risky for him to make the sequence better than the move. When Saul and Hitchcock teamed up for psycho and Saul storyboard the shower scene, that is motion design all over, he is a graphic designer, story boarder and tittle maker.

A Video that relates to movie poster, designers like Saul.




Tuesday, April 5, 2011

CLASE

Utopian Desire to create a new spiritual society
Unity of Artist And Crafts man to build for the future
Ideas from all of the advanced Art and Design Movements were explored and appiles to functional design.
Paul Klee
Moholy Nagy- Hungarian
Johannas Itten
Herbert Bayer
Kandinsky

Thought it silly of having two alphabets.
- we need those clues to understand.


BAUHAUS IN AMERICA

Bauhaus started from zero
2 dozen americans in the bauhaus at the end
very mixed students
gropious left to teach at harvard
skyscraper is the the american form
Gropious talked about architecture and pure astedick

Jan Tschichold



-hand letter ad
-son of a painter so studied Calligraphy
-goes to the exhibition at 21
- 1924 his work reflects the bauhaus. writes a pan-flit about typography
-23 years old writes about elementary typography
-only 25 the published the book the new typography you can still by this book to day
-the aim of every typographic work is to deliver information in the shortest and effective way
-designs are constructed on a grid. open grid
-arrested by Nazis held for 6 weeks
-returned to classical typography
-penguin book covers

Herbert Matter


- Switzerland poster, most famous for.
-his use of photography.
-extreme scale shift, iconic poster skiing-Paula Share ripped off
-travel brochures, basic vocab
-comes to america and brings his style
-hermand miller Eames chair

Addison Dwiggins
- abstract comps

lester beell
-pioneers in peroria
- likes arrows
-rural electrification administration.
-limited palette
-WPA federal art project

box company hired europeans to come and design posters for the company, matter worked for noul
Iadislav Sutnar
international style. how can we make pure clean pieces of work.
the theory of swiss and international design, bastardized

The thing I really thought was cool from this class, was Gropious came to america and taught at Harvard. His first lecture was based on american architecture and how he said that our architecture is pure auestedick. which i thought is was neat that everyone looked back at their homes or country farm houses. And they understood what he was saying. And how I.M the architect said he was his favorite and best teacher because he was open minded. The other thing i thought was the bee's knees's was all the work by Herbert Matter and how he used Typography and Photo and made such iconic posters that people still know and riff off.

Tuesday, March 29, 2011

3/30/11

Post world war one looking for utopian ideas.
Bauhaus 1919-1933
1919-1925 Weimar
1923 first public exhibition
1924 letter of resignation
1925-1932 Dessau
!928 Groupius replaced Meyer
1930 Meyer replaced by van der Rohne
1932-1933 Berlin


BAUHAUS BROKEN WINGS
- exhibition cancelled
- students put up posters for exhibition any way
- students protest
- Nazis come and wreck ever thing

comes about in a pragmatic sort of way.
Germany was in wreck
Walter Groupius first director of the Bauhaus 1919-1928
2nd wife was loose. she had thing for artist
wants to go back to the old days
new social unity
PEOPLE BELIEVED in it.
Council of masters
Gerhard Marks- sculpture/pottery
Lyonel

based on each students creative possibilities
Core foundation classes
study based on contrast
looked at old masters work.
scientific in a way of looking at things
GRopist leaves Bauhaus in 1923 because it leaves the medievalism an hads to the desgin thinking . it is an evolving entity
poster cubism, but most of all the Baushaus leaving the hand craft and more about tech, and design. public school.
1923 first public exhibition of the Beahaus
mohly Nagy hungarian, contrustivst resens, photo montage.
tire ad, letter forms functioning as art and communication. type o photo one unified comp
see's photo replaceing painting.
Photo grams, first one to do that.
photo plastic- a new pictural thing.
Bauhaus stairs Oskar Schiemmer 1932

great stress on textures
build 3d structures

THe students of the Beahaus are crazy, like i would love to hang out with those guys back than. The old guy from the video with the crazy hair, man I bet he was a ladies killa. School would of been fun with those kids, bro'an out durring the day durring crazy art classes and than tearing up the town. I guess not a lot has changed seeing that we still do that.

Bauhaus

It was a swiss school that taught design, i was founded by some guy named Walter something. it also taught architecture.

Sunday, March 20, 2011

Class after break

Linsinsky- A constuckavist idea
student work, photomontage- photography is seen as a modern way of art. The montage of cinema, The Battle of Potemkin,Eisenstien
1915 pen and ink student project
Destijl the style, neitherlands utpoian approach
rectal linear planes, looking for a universal harmony
explore A symetrical comp.
mongreon

The thing i I thought was crazy from this class was the use of film. And how people where all ready messing around with cameras and trying to get different angle and montage scenes together. its funny cause now when ever some one gets a new camera they are all ways trying to get different stuff or crazy angles. Its like arists never grow up if they get toys they are all ways going to play with them.

Tuesday, March 1, 2011

Tuesday, February 15, 2011
Round 5
Notes

German Typography: neulene is a german font but funny it is used for african publishing
Jules Cheret the doe in the wood, 1866 Sarah Berhardt,
Art Nuevo is arts and craft movement with sex
art neuveo use's art's and craft movement while using machinery
father of the modern poster
the Arts La Pantomine,1900
notice a woman in each picture, not proper respectable, having fun.
surrounded by activities and type going around that.
Eugene Grasset, rival to Jules, color book style of working.
complex
braking the frame.
layout
Arthur Mackmurdo , the chair, getting a block printing look, designed not machined
century guild
hobby horse, show their art and new graphics,
1880's spreading the arts and craft movement,
Selwin Image.
beginning of the Manifesto
The Studio, Aubrey Beardsley first cover. 1893
edited by walter crane
Aubrey Beardsley famous at 20, bad boy
Mort O' Arthur 1893
Morris was mad at him for messing with his style
Crane fit for an opium den
YELLOW BOOK
another book symbol for the young and out rageous, all in yellow and black.
Alfans Mucha
started as illustrator
paris art student
working at a print shop
sara bernshardt, posters for her for joan of arc, she sent some one out to get new posters Mucha gets the Job.
towards the bottom less down ran out of time.
reductive style of the face.
gets its id from Mucha, stylized form, plants flowers, elements of folk art. elements of the magic and the a cult.
Exotic female figure, tile work, tendrils of hair the whip lash. the pattern of the back ground sense of depth. JOB CIG'S
Cover of Wiener Chic exotic peacock feathers, really exotic
really talented and fucking is awesome
Pattern Design's
Emanuel Orazie
female form flat stylized
GENERAL ELECTRIC IS ART FUCKING NUVO
Harpers is hiring European artist
Louis rhade
2 leading practicers
William bradley
inland printer magizine
1894
christmas promo, flat pattern, depth plane, your eye excepts it
flatness contrast, high curves
Bradley his book. inspired by the clemcott press.
Illustration, promoting Harpers
Pennfeild
underlining thinking
Henry vanDelde letters and eggs
day to day application
Jugendstil youth style (german) auto ecoman
Peter Barends
multicolor wood block prints
kiss androginany scandalous
young blood
reductive as it goes along, asian design
The 4
the clasgoo school
Herbert Micnair
Charles reinay Macantiosh
Margret
Francis
geomatric
curve elements
rectolinager structure
symbology stylized form
John Edwards book plate
Margret
wisdom protecting children leaf like shelter before tree of knowledge
The GLASGOW SCHOOL of the arts Poster, rec,curve,floral
Macantosh
did every thing
designed interiors
talwin morris he becomes aware of the work of the four
websites devoted to his spine design
red leather shakespear series
Austran version of art Nuevo
Koloman Mosher
Joe Haufman


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Thursday, February 3, 2011
HISTORY OF GRAPHIC ROUND 4
NOTES

The arts and crafts movement in Industrele Revelation
he is the leader* gothic cathedral
he made his first set of poems when he was 25
remember morris for his pattern design, wood press
how can art and craft combine to make beautiful products!
Book arts gets popular
first type face is Golden Oldstyle Face
Walter Crane is like waldo
Kelmscott Press Troy Chauser Golden
William Morris 1834-1896
Arts and Craft movement in America, Bruce Rogers
roycroft,
Bruce Rogers I thought was such a boss of the twentieth century. The man was called the greasiest book designer of the twentieth century, and he was American which is neat.


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Tuesday, January 25, 2011
HISTORY OF GRAPHIC ROUND 3
NOTES
The first iron printing press 1800 by Earl Stanhope 200 presses hour
They have greater force less human force needed
Frederich Koening, First double cylinder steam powered 1814 400 presses an hour
Double cylinder press 1814 1000 presses
1814 the london times printed by steam press, they had to do that in secret
Penny paper's cost one penny, selling to the average person no more subscriptions, money from advertising
1841 John Hooper first ad man, didn't design they where just bookers, first ad company
Ottmar Mergenthaller perfected his linotype machine 1886, machine that lets you type the letter form, it would make a line of type, one machine can do the work of 7-8 people. analogies came from this machine as well
Victorian Era Graphics marked by there aesthetic confusion
Marked by strong moral beliefs, and religion beliefs, they love stuff. this era brings a lot of envy. lot of influence from the east. no understanding of the aesthetic. radical decline of production lot the stuff is crap.
Title page from Pencil of Nature 1844 William Henry Fox Talbot
Hoe printing press 1870, Lithography a method forprinting using a stone (lithographic limestone) or a metal plate with a completely smooth surface. Invented in 1796 by Bavarian author Alois Senefelder as a low-cost method of publishing theatrical works, lithography can be used to print text or artwork onto paper or another suitable material
Croma Lithography started in US in Boston
EPHEMERA printed things that are not meant to be collected
Scrap cards: are lithograph, they where not meant to be collected no names, they are the promo cards. idealized images of youth, pattern work and texture, exotic animals, truiphmloy effect fool the eye, promoting entertainment. father christmas comes around LEWIS PRANG
Nationalism nationalistic pride.
Painting on cans
Quaker Oats 1901, had group of companies coming together (cereal), Dr. Browns Aunt Jemima comes around. Forming Relationship owning the market
Stoking the views subliminal currents (house wives magazine)
Reductive style, pushing different view
Letterpress 1866
Mixed 1856
8.5x11 Wood Cut, 1856
Toy books
Walter Crane's Absurd ABC's 1874
Randolph Cadlecott, Hey diddle Diddle, 1850
Kate Greenway, Under the Window
Harpers Victorian era Graphic Illuminated an New Pictorial Bible, 1846 1600 wood cut illustrations
Thomas Nast Father of the American Political illustration, Uncle Sam Political Donkey and Elephant, Santa Claus. Columbia
Bicycles are just coming out
Heinz corporate image Branding 40 foot pickle
Beautiful things are valuable just because they are Beautiful John Ruskin
William Morris Father of the Arts and Craft movement. like John Ruskin son of a rich guy, lets become craftsmen again so every one can have nice things in their home, its going to cost more but it is the first step. he even re thought his house and the importance of the rooms.
The things that stud out this class I thought where, The advancement of the press, John Hooper
and Thomas Nast. The advancement of the Printing Press was amazing in the 1800's. The Printing Press barley advanced in technology for a couple hundred years, but when the 1800's came around all the sudden the Printing Press was evolve like crazy. From a single cylinder steam engine, too a two cylinder one until you came to the Linotype machine. I thought it was so weird that the first Ad man John Hooper was not a design or very witty he was merely a broker, for news paper space. Thomas Nast that man made so manly huge american icons that we still use to this day. Come on, this guy made up Uncle Sam, the political symbols and Santa Claus how many people can say they have done that.

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Thursday, January 20, 2011
Graphic Design History Round 2
Cave painting start of early communication
Greece still lives through rome
roman alphabet 23 characters J V W where added latter
celtic rounded type for speed
alquin of york developed rounded type as well
1465 swevyhem pannartz, evolution of roman letters
Steven Daye, letters drawn with scientific principle
Pierre Simon Founrnier te jene?
manuel typographic
Gets rid of the break in the serif
fat face comes in an display faces
wood type face s come into play
steam engine comes into the picture
INDUSTRIALIZATION
consumerism and the need to want stuff
rise of the middle class (greed)
lose of human value.
literacy and growing education revelation
1815 Vincent Figgins Showed two lines Pica, Antique- Egyptian face.
two line Egyptian face with out the serif
tuscan letters
Wood type gave shadowed type, knocked out type
poster houses starting to become popular.
lithography- marble slab, more colors, freeing for the artist
old style- Garamond
Transitional- Baskerville
Modern- Bodoni
Egyptain- even weight slab serif
Sand Serif- no serif
Display
black letter
hand
script
dingbats

One of the things I thought was really neat from class woodtype faces. I that wood type wasn't made out of wood. Which is really neat to know that in fact the wood type faces where mad out of wood. I also was wondering how come they didn't use Bronze in there presses or use it as the mold of the letters?
The poster houses, man those places just seem like a big con on the graphic design world back than. Looking at the poster shown in class, just made the little type nerd in me laugh. I just got out of Type Class before History and when we say the poster I was thinking about what Dorian said about not leaving holes or big gaps, or stair stepper and all the stuff Dorian said not to do and the poster house did allot of them.
After all that, now Im kind of wondering who was involved in the rules of Typography? and where they just wigging out about the poster houses?
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